The way we absorb and use information has drastically changed over the years. With time, we slowly shifted from written to visual content. However, that does not mean that written content is dead.

Regardless of the format, there's good and bad content. Good content has the capacity to entertain, inform and convert effectively. That being said, you don't have to be a literary genius to write solid and effective content.

Of course, the created content will vary significantly depending on the medium it's planned for. For instance, if you are tasking your team with blog content creation, they will try to focus more on informing your client rather than convincing them to make the leap and purchase a product.

Social media is completely different content. You will have to strike the balance between entertaining, convincing, informing, and advertising.

Either way, creating quality content is always achievable. All you have to do is learn the basics, use the right tools and keep your eye on the prize. Let's take a look at some of the most effective ways you can write stellar content, regardless of the platform.

Become the most original content creator

In a world where everything is a copy of a copy, standing out from the generic content creators is a virtue. Being authentic is not easy though. You will have to gather resources from the most reputable sources and ensure that you are always providing the proper citations in your content.

Furthermore, if you are specifically working on written content, you are probably acquainted with how much of a problem plagiarism is. Most of the time, plagiarism is inadvertent but even if it is, it can lead you into a heap of trouble.

However, with a simple tool, you can rest assured that all your content is original. A plagiarism checker tool is extremely easy to find on the internet as the majority of them are completely free. The main benefit of this tool is that you can scan up to 5 pages of content in a manner of seconds and provide your readers with plagiarism-free and valuable content.

With time, your readers will start turning to you for reputable and credible content and you can enjoy watching the reader number increase with each day.

Select the right format for the right place

Sometimes, even if you spend a lot of time creating and perfectly crafting content with the finest detail, it just might not perform. This is because you need to find the right platform to post it in order to succeed.

For instance, if you burden your Instagram followers with a fresh and large batch of written content, you'll probably see little to no results. However, if you use that written content strategically and post in places that are designed specifically for that type of content to thrive, you can expect only positive outcomes.

For visual content, focus on platforms such as Instagram and TikTok. On the other hand, for written content, try to give Facebook a go, or start your own blog.

Hire professionals

If your business's lifeblood is the content and its performance, you are better off hiring professionals and leaving the heavy-duty tasks to them. Of course, you will have to provide them with guidance and a strategy that should be adhered to.

There are various ways you can pinpoint the right content creator for your particular needs. You can take to platforms where freelancers are actively selling themselves or go for LinkedIn where you can find talent in various fields with ease.

That being said, if you think that you have what it takes to write the perfect script or create the perfect video, stick to your guns and make it work.

Keep an eye out for new things

Rehashing the same ideas will take you nowhere and fast. Try to be present on social media constantly to keep up with the latest trend. On top of that, you can analyze your competitors and what they are producing.

You don't have to steal their ideas, but if you see something that's underutilized, you can use it to your advantage and turn your whole content-creating strategy to a new level.